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Pamela Rutledge


Pamela Rutledge, PhD, MBA

Dr. Rutledge is passionate about applying psychology and neuroscience to unlock the mysteries of media and technologies that promote optimal engagement, creativity and positive growth. She has worked internationally with companies and organizations to assess, identify and develop core stories for transmedia branding and communication strategies and to develop media applications that satisfy fundamental psychological and emotional needs, such as intrinsic motivation, self-efficacy and learning. Dr. Rutledge worked with KCET on the design of the “Sid the Science Kid” website and Children’s Hospital, Boston during the development of the “Generation Cures” campaign.

Dr. Rutledge is Adjunct Faculty in the Organizational and Leadership Psychology Department. She also serves as Director of the Media Psychology Research Center. As an instructor and advisory board member at University of California, Irvine Extension’s Social Media and Internet Marketing Program, she developed and courses on Audience Profiling and Transmedia Marketing through Storytelling. Dr. Rutledge authors “Positively Media” on and is a frequent expert source for the media on media psychology, popular culture, and social media issues, among them Good Morning America, LA Times,, Toronto Sun, and USAToday.

Dr. Rutledge received her PhD in media psychology from Fielding Graduate University, her MBA from the Drucker School of Business, Claremont Graduate University, and is trained as a Redecision therapist. She began her career as a communications design specialist and, after a circuitous route through management strategy and clinical psychology, has come full circle back to her original love, the psychology of media and technology. After 15 years on the east coast, she is now enjoying life on the west coast, where she can walk her dog in the winter without snow boots or earmuffs. You can find her on Twitter at @pamelarutledge.

MSPP Faculty Publish Chapters in Oxford Handbook of Media Psychology

MSPP's Organizational and Leadership Psychology Department Chair, Dr. Erik Gregory and Dr. Pamela Rutledge, recently published chapters in the Oxford Handbook of Media Psychology. Dr. Rutldge’s chapter is entitled, Arguing for Media Psychology as a Distinct Field. Dr. Gregory’s chapter is entitled, Children’s Media Use: A Positive Psychology Approach

Updated 12/20/13

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