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MSPP Faculty


Ligia Buzan, PhD

Dr. Buzan supports entrepreneurs’ and mid-size companies’ growth using tools that belong to the strategy consulting repertoire. She offers deep engagement techniques that help her clients’ audiences relate to brand in a new and organic way. Dr. Buzan has worked with a large spectrum of clients from top ten pharmaceutical companies to technology and health-care startups to help them develop and launch new products, and to create optimum user experiences. Dr. Buzan runs free monthly workshops for businesses and entrepreneurs where she facilitates cross disciplinary brainstorming to help the participants to look at their business challenges from many perspectives and to come up with innovative ideas.

In 2010, Dr. Buzan started a second consulting practice, KidzBusiness, to facilitate entrepreneurship for teens. She believes that teaching designed to look like real-life games and play helps develop essential life skills such as creative problem solving, confidence, and ingenuity. Dr. Buzan received her Masters (1997) and PhD (2002) from Boston University. For more of her work please see

Updated 9/17/12

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